Baiyunshan Xiaochaihu XZZP021ZZ | From packaging to marketing materials, a one-stop solution!
Within two weeks, the design for the giant dragon display stand and square display module for the Guangzhou Cultural Center's event will be completed; the base will incorporate high-stiffness materials selected based on long-term load-bearing requirements, while the dragon body will utilize hook-and-loop fasteners to facilitate transportation and on-site assembly.
INNOPACKING has always been committed to providing one-stop packaging solutions, helping brands save effort, reduce workload, and save time, thereby significantly accelerating the time-to-market for new products.
This time, our capabilities have improved significantly. We no longer focus solely on the practical effectiveness of product packaging; we also consider its scalability, and even marketing materials can be completed in a single INNOPACKING solution, encompassing both design and implementation.
01 Tight schedule and heavy workload
This project began on February 19; by March 2, the brand needed to hold an event at the Guangzhou Cultural Center, leaving us at most just two weeks.
Despite this, our team still completed the marketing display project—from design through implementation—efficiently within the allotted timeframe, and the final results were consistently well received.
02 Design Details
First is the design of the giant dragon display stand. In the process, we observed that the dragon itself is relatively short; to bring it to a height comparable to that of pedestrians, we added a base and seamlessly integrated the packaging characteristics of Xiao Chai Hu with the theme of "carrying forward time-honored traditional remedies and passing on fine family traditions."
We also recognized that the brand would need to reuse the base, and that the base would have to support the weight of the giant dragon display rack and the products over an extended period; therefore, we selected a material with exceptionally high stiffness for the base.
The central square display structure incorporates additional elements of family traditions and culture, including a willingness to help others, a simple and honest family ethos, and respect for the elderly and care for the young.
For ease of transport, the dragons placed on either side of the stone steps were assembled using Velcro, with the dragon's head and tail also concealed inside. Once on-site, they only require simple assembly.
This article has been compiled and archived based on project case documentation; the full text and accompanying images are published on this website. The figures and descriptions of results in the article are drawn from the project documentation; prior to formal public release, they must be confirmed and authorized by the client.